PLEASE INTRODUCE YOURSELF (ANY CO-FOUNDERS) AND YOUR STARTUP?
My name is Clarissa Yates and I started my business Hooked in a Box.
Hooked in a Box is a curated gift box studio company that handpicks and creates customised and personalised gift boxes for Mum and babies.
Our passion is to create pure, classic and signature gift boxes that are filled with carefully sourced products that are handmade, natural, organic, eco-friendly wherever possible.
All our gifts come packaged in our signature wooden keepsake box made from forestry-certified timber wood. We provide an additional service of having initials or names burned into the wood, creating a truly refined keepsake.
HOW DID YOU GO FROM IDEA, TO MVP AND LAUNCH?
I have a research science background but I have always wanted to do something creative. After being unfairly treated at my past work place, and also suffering from postpartum depression after the birth of my second child, I needed to find a way to be creative as way to survive. While going back to crocheting (which is what I have always done as I find it therapeutic), I thought of how I could stay at home and be a work-at-home-mum.
I came up with the idea of Hooked in a Box at 3am in the morning while feeding my infant and just like that, I found a way to combine my love of crocheting into a gift box, specially curated for mums and babies. My desire was to find a way to do something creative, stay at home and have flexible work balance as well as find a way to give back to other mums and babies who may be suffering from the same things as me.
I began researching into gift boxes and I found that I was going for natural/organic/eco-friendly products as my infant at that time had terrible eczema. I also wanted to support local, and so I began curating amazing products from Australia that are handmade and were natural/organic/eco-friendly.
I started by building hype on social media, while I developed my product and my launch. Since my launch, I’ve sold out of a product and build my followers on my social media organically.
WHAT CHALLENGES DID YOU FACE DURING THIS PERIOD AND HOW DID YOU OVERCOME THEM?
My challenges were mostly time. I found it hard to find time to do all the things I wanted to do for my business. But once I got systems in place, I was better able to manage my time. I broke my goals up into smaller bits to do per week, and broke my week down to per day.
I also found it hard to get customers at first, but in a week after spending time on social media, I got 0-10 sales in a week.
Building up my followers on Instagram and Facebook required a lot of time as well but I worked hard and interacting with others, finding business groups to share my links and got to 900 followers on Instagram in 3 months and 1.4K on Facebook.
DURING THIS JOURNEY TO BUILD AND LAUNCH YOUR STARTUP WHAT IS ONE THING YOU LOOK BACK ON WITH A SENSE OF ACHIEVEMENT?
That I did my website on my own and got my organic followers on social media on my own. From those two alone (no actual marketing done) I made 11 orders, over 1K in sales in a week.
OFFER US ONE INSIGHT, TIP, MARKETING STRATEGY OR GROWTH HACK THAT HAS WORKED REALLY WELL FOR YOU AND YOUR STARTUP?
One hack that worked extremely well for me is finding lots of business groups to be part of. They normally have theme days like “share you business” or “share your latest product”, I would comment on all of those individually and got most of my followers and purchases through that alone.
HOW IS YOUR STARTUP GOING AND WHAT DO YOU AIM TO ACHIEVE IN THE NEXT 3, 6, 12 MONTHS?
My start-up is going well so far, I just launched so can’t say exactly how well. But I have been receiving a lot of positive feedback and influencers are taking notice and buying my products.
- Next 3 months: Start marketing campaigns, do competitions, giveaways for brand exposure, be featured in blogs
- Next 6 months: Making at least enough sales a week to pay myself and buy more stock, reach 10,000 likes on FB, hope to have positive BAS statements to apply for a business loan
- Next 12 months: have a fully sustainable business and be featured in magazines, media, have investors.
I enjoy being a work-at-home mum and know it is a golden opportunity for me, but it is also hard to manage mum life and business life.