This Adelaide based Augmented Reality startup is run by a husband and wife team.
They have bootstrapped the business since coming up with the concept in October 2016 and are now just weeks away from launch.
Learn how they overcame key obstacles to come this far in such a short period of time, and why they are glad they kept the tech in house.
Please introduce yourself (any co-founders) and your startup?
Our startup is called Augment Space and is based in Adelaide, Australia. We’re two co founders: Akash Nigam, CEO and Priyanka Nigam, CSO.
We’re a husband and wife team who enjoy working together and inventing new tech. Akash is a serial entrepreneur who loves innovation and is passionate about emerging technologies. Priyanka comes from the management consulting background and tackles how to use the technology to make processes simple.
About the startup: Augment Space has developed a platform (patent pending) that allows anyone to use a commercially available 360° camera such as Ricoh Theta S and create virtual content in easy 3-steps.
This tech can be used for real estate, construction, travel, hospitality and many more sectors.
Interestingly, some remote schools in SA are using the platform to create content to engage students and improve the learning outcomes.
How did you go from idea, to MVP and launch?
We came up with the idea last year in October, 2016 and started working on it.
The aim was to get some early adopters and validate it before investing more time & money. We gained more confidence when some real estate developers and agents validated the MVP that was built.
Soon some early adopters jumped onboard and start using the technology whilst providing end user feedback which helped in shaping the platform to what it is today.
We also incorporated valuable analytics to make the platform an enterprise grade solution. We’re now working on our go to market strategy and looking to launch early August.
What challenges did you face during this period and how did you overcome them?
The key challenges were to cut down the features that we could add to the platform but the need is to go to market, that too quickly. We came up with “LEAN BUT CLEAN” which means we keep the organisation lean by way of overheads & costs but at the same time keep the future plan chalked out well in advance.
When building a tech startup, there is so much that could build or added that it does becomes overwhelming for the end user sometimes. Therefore, we decided to reduce the number of features for this release of the platform and pick them up for phase 2.
During this journey to build and launch your startup what is one thing you look back on with a sense of achievement?
Our biggest sense of achievement was to build the platform from ground up without any outsourcing. This has made the technology very stable and has overcome any IP-threats which typically happen when development is outsourced.
Today, Augment Space’s platform is a enterprise grade solution and can also be used by mom & dad quite easily. The beauty is in how simple it is to use. That’s it!
And that would remain our goal – making everything simple on our platform, NO complex steps, NO coding needed to create virtual reality content and experiences.
Offer us one insight, tip, marketing strategy or growth hack that has worked really well for you and your startup?
Our growth hack was cutting through the noise and doing what felt right.
Another interesting fact about us is that we migrated from India in Dec, 2015 and heard so many versions of how things worked in Australia. We still remember, one day we sat down with a cup of coffee (we love our coffee and can say are coffee snobs at times) and realised that it was all noise.
That’s when we started surrounding ourselves with noise we wanted to listen to – audio books or podcasts that would help us learning more. And we followed where our passion led us and that’s how we have been able to develop the whole platform, do a complete website and now working on the launch.
How is your startup going and what do you aim to achieve in the next 3, 6, 12 months?
We’re pre-launch and aiming to launch in August. Our focus for the next 3-4 months post launch would be massively on the real estate and construction sector. In 6 months time, we aim to get 1000+ subscribers for our platform.